Trending This Week
Brands generating the most editorial coverage over the past 7 days — auto-refreshed daily from the news feed.
- 01
Nike
United States · 1964Nike began in 1964 as Blue Ribbon Sports, a small Oregon importer of Onitsuka Tiger running shoes founded by University of Oregon track coach Bill Bowerman and his former runner Phil Knight. The two had a thesis — that purpose-built American athletic footwear could beat the German brands then dominating track — and tested it across a decade of distance running and tinkering. In 1971 they cut ties with Onitsuka, commissioned the Swoosh from design student Carolyn Davidson for $35, and rebranded as Nike, named for the Greek goddess of victory.
- 02
Instagram
Pending reviewInstagram is an emerging label first surfaced by CALMAR via editorial coverage in 2026. Detailed background, founder, and timeline are pending editorial enrichment.
- 03
New Balance
United States · 1906New Balance was founded in 1906 in Boston as the New Balance Arch Support Company — a small workshop making prescription arch supports and orthopedic shoes. It was a quiet medical-footwear business for half a century until Paul Kidd acquired and re-founded it in 1956, and Jim Davis bought it on April 17, 1972 (the day of the Boston Marathon), beginning the transformation into an athletic brand. Davis still owns the company outright today.
- 04
Vans
United States · 1966Vans was founded in March 1966 by Paul Van Doren, his brother Jim Van Doren, Gordy Lee, and Serge D'Elia in Anaheim, California as the Van Doren Rubber Company. The factory floor was open to the public — customers could walk in, hand the workers a swatch of canvas, and have a custom pair of deck shoes made on the spot. The first day, twelve people bought shoes; this direct-to-consumer manufacturing model defined the brand for its first decade.
- 05
Brings
Pending reviewBrings is an emerging label first surfaced by CALMAR via editorial coverage in 2026. Detailed background, founder, and timeline are pending editorial enrichment.
- 06
Adidas Originals
Germany · 1972Adolf 'Adi' Dassler began making sports shoes in his mother's laundry room in Herzogenaurach, Germany in 1924, in partnership with his brother Rudolf. After a famously bitter split in 1948 — Rudolf founded Puma across the same small Bavarian river — Adi registered Adidas on August 18, 1949, gave it the three-stripe logo, and built it on a thesis that athletic performance, not lifestyle, was the foundation of meaningful sportswear.
- 07
Asics
Japan · 1949ASICS began in 1949 when Kihachiro Onitsuka started Onitsuka Co., Ltd. in Kobe, Japan to make basketball shoes — driven by his belief that team sports could help Japan's post-war youth recover purpose. The company merged in 1977 with two other Japanese sports firms to form ASICS, taking its name from the Latin acronym Anima Sana In Corpore Sano: a sound mind in a sound body.
- 08
House
Pending reviewHouse is an emerging label first surfaced by CALMAR via editorial coverage in 2026. Detailed background, founder, and timeline are pending editorial enrichment.
- 09
Jordan Brand
Pending reviewJordan Brand is an emerging label first surfaced by CALMAR via editorial coverage in 2026. Detailed background, founder, and timeline are pending editorial enrichment.
- 10
CLOT
Hong Kong · 2003CLOT was founded in 2003 in Hong Kong by Edison Chen (the actor, producer, and DJ better known in mainland China as 陈冠希) and Kevin Poon as a streetwear platform aimed specifically at the Hong Kong, Greater China, and global Chinese-diaspora youth conversation. The brand's foundational thesis was bilingual and culturally specific: produce Chinese-iconographic streetwear (the silk royale graphics, the dragon-print panel tees, the qipao-style mandarin-collar pieces) that could be read coherently inside both the Tokyo-NY-LA streetwear conversation and the Hong Kong-Beijing-Shanghai context.
- 11
Marni
Italy · 1994Marni was founded in 1994 in Milan by Consuelo Castiglioni, who began designing furs for her husband Gianni's family business and gradually developed an entire ready-to-wear vocabulary distinguished by unexpected colour combinations, unusual textile treatments, and silhouettes that read as cerebral rather than seductive. Through the 2000s Marni became one of the most-quoted brands in fashion criticism — copied widely, owned by editors universally.
- 12
Mizuno
United States · 1906Mizuno was founded in 1906 in Osaka by Rihachi Mizuno as a small Japanese sporting-goods manufacturer specifically focused on producing technically-engineered baseball-and-athletic equipment for the broader Japanese sporting-community. The brand has been one of the longest-continuously-operating Japanese sporting-goods brands — over 119 years of continuous operation — and one of the defining global Japanese-anchored athletic-equipment manufacturers, with particularly strong global market position in baseball, golf, running-footwear, and Japanese-Olympic-team sporting equipment.
