Stüssy Skate

Stüssy Skate is the deliberately-skate-anchored sub-line and product programme of Stüssy, the iconic Californian streetwear brand founded in 1980 by Shawn Stüssy. The Stüssy Skate programme has been a continuous deliberately-skate-cultural-anchored sub-brand within the broader Stüssy parent operation, with the Stüssy Skate team-rider network and skate-deck programmes specifically anchoring the broader Stüssy cultural-position within the broader American-and-global-skate cultural conversation. The Stüssy Skate vocabulary settled around several specific products: deliberately-skate-anchored heavyweight cotton tees and hoodies with the brand's iconic Stüssy typography logo and shifting seasonal skate-aesthetic graphic-design references, the iconic Stüssy Skate skate-deck programme (the broader Stüssy Skate Team product line featuring deck-graphics by deliberately-Stüssy-affiliated skate-team-riders), the long-running Stüssy × Nike SB collaboration programme, various Stüssy-Skate-anchored apparel-and-accessory variations, and a colour palette anchored to washed-black, washed-navy, ecru, oxblood, plus the brand's recurring use of saturated red, electric-blue, butter-yellow, and the iconic 1990s-California-skate-aesthetic accent combinations. The sub-programme is part of Stüssy, the privately-held Californian streetwear brand. Stüssy Skate distributes through every Stüssy flagship store globally (Stüssy Chapter stores in Tokyo, New York, London, Los Angeles, Berlin, Paris, and the broader global Stüssy Chapter network), plus through skate-shop wholesale globally — including Supreme, Slam Jam Milan, Civilist Berlin, FTC, the broader US-and-European skate-shop network, and the Japanese skate-specialty retailers Beams, Ships, United Arrows. The Stüssy Skate programme has been one of the longest-continuously-operating skate-cultural-anchored sub-brand programmes globally.