Reebok

Country

United States

Price

Entry

Made in

Founded

1958

Founder

Joseph William Foster, Jeff Foster

reebok.com @reebok Reebok

Reebok International Limited ( REE-bok) is an American footwear and clothing brand that is a part of Authentic Brands Group. It was established in England in 1958 as a companion company to J.W. Foster and Sons, a sporting goods company which had been founded in 1895 in Bolton, Lancashire. From 1958 until 1986, the brand featured the flag of the United Kingdom in its logo to signify the origins of the company. It was bought by German sporting goods company Adidas in 2005, then sold to the United States–based Authentic Brands Group in 2021. The company's global headquarters are located in Boston, Massachusetts, in the Seaport District.

Shop Secondhand

Archive and rare Reebok pieces mostly circulate on the resale market. Japanese sites don't ship to China — buy via a proxy like Buyee; most Western sites ship internationally or are reachable with a US/EU forwarder.

Japan · via Buyee

Mercari ↗Yahoo Auctions ↗

US / Europe

Grailed ↗eBay ↗Vestiaire ↗

How to buy secondhand →

Flagship Stores1

Boston

Reebok HQ, 25 Drydock Avenue, Boston, MA 02210

Google Maps

Where to Buy 39

Retailer list compiled from public information; actual availability may vary.

Timeline7

1958—2023·65 yrs

1958
Reebok founded
Joe and Jeff Foster found Reebok in Bolton, England, continuing the family J.W. Foster running shoe business.
1982
Freestyle launches
Releases the Freestyle aerobics shoe, the first athletic shoe designed for women.
1989
The Pump
Debuts The Pump basketball shoe with inflatable fit technology.
2003
Jay-Z S. Carter sneaker
Releases the Jay-Z S. Carter, the first non-athlete signature sneaker.
2006
Acquired by Adidas
Adidas acquires Reebok for $3.8 billion.
2021
Sold to ABG
Adidas sells Reebok to Authentic Brands Group for €2.1 billion.
2023
Shaquille O'Neal president
Shaquille O'Neal becomes president of Reebok Basketball.

1958
Reebok founded
Joe and Jeff Foster found Reebok in Bolton, England, continuing the family J.W. Foster running shoe business.
1982
Freestyle launches
Releases the Freestyle aerobics shoe, the first athletic shoe designed for women.
1989
The Pump
Debuts The Pump basketball shoe with inflatable fit technology.
2003
Jay-Z S. Carter sneaker
Releases the Jay-Z S. Carter, the first non-athlete signature sneaker.
2006
Acquired by Adidas
Adidas acquires Reebok for $3.8 billion.
2021
Sold to ABG
Adidas sells Reebok to Authentic Brands Group for €2.1 billion.
2023
Shaquille O'Neal president
Shaquille O'Neal becomes president of Reebok Basketball.