CALMAR
Brands
Lotto
Sportswear

Lotto

Price
Entry
Founded
1973
Founder
Caberlotto family
A lottery (or lotto) is a form of gambling that involves the drawing of numbers at random for a prize. Some governments outlaw lotteries, while others endorse them to the extent of organizing a national or state lottery. It is common to find some degree of regulation of lottery by governments. The most common regulations are prohibition of sale to minors and licensing of ticket vendors. Although lotteries were common in the United States and some other countries during the 19th century, by the beginning of the 20th century, most forms of gambling, including lotteries and sweepstakes, were illegal in the U.S. and most of Europe as well as many other countries. This remained so until well after World War II. In the 1960s, casinos and lotteries began to re-appear throughout the world as a means for governments to raise revenue without raising taxes. Lotteries come in many formats.

Shop Secondhand

Archive and rare Lotto pieces mostly circulate on the resale market. Japanese sites don't ship to China — buy via a proxy like Buyee; most Western sites ship internationally or are reachable with a US/EU forwarder.

How to buy secondhand →

Timeline5

  1. 1973

    Lotto Founded in Treviso

    The Caberlotto family founds Lotto in Montebelluna, Italy, initially focused on tennis and football footwear.

  2. 1985

    Stadio Tennis Shoe Released

    Lotto releases the Stadio tennis shoe, worn by tennis champions including John Newcombe and José Luis Clerc.

  3. 1990

    Football Sponsorship Era

    Lotto becomes a major football kit supplier across Italian Serie A and international clubs.

  4. 1998

    Ruud Gullit and Andrei Shevchenko

    Lotto sponsors top global footballers including Andrei Shevchenko, anchoring its global football presence.

  5. 2018

    Lifestyle Brand Renaissance

    Lotto Leggenda lifestyle line revives 1970s archives as the brand re-enters fashion and streetwear retail.

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